VICE PRESIDENT | CORPORATE & STRATEGIC MARKETING
Sunterra Corporation · Las Vegas, NV
January, 2004 to June, 2006
(final year as independent marketing consultant prior to sale of company)

Responsible for brand marketing, corporate creative services and national advertising, eCommerce, email newsletters and more for this leading timeshare company with nearly 100 affiliated resorts in 12 countries
  • Created international branding program, developed consistent global brand standards and transitioned multiple outlets to a unified brand strategy
  • Developed member benefits program for owner families, forging programs with American, Delta and US Airways, Stardust Casino, American West Steamship Company and others
  • Established new rental booking engine to enable search marketing to enhance resort rental programs
  • Identified potential partners and negotiated with major lending institutions to create Sunterra Visa card—the first credit card offered by any timeshare resort developer.

<<Previous Next>> Barry J. Parrish
(928) 575-5012 • barry@bjparrish.com